In the wake of COVID-19, delivery of healthcare products is more important than ever. A lack of access to health products, such as personal protective equipment, and personal care products can lead to increased risk of health complications and a decrease in the quality of life that leads to consequences such as school absences. Kasha is an American-founded, Kenya-based eCommerce platform that delivers health and personal care products to women across Kenya and Rwanda. Through its e-commerce platform, Kasha has reconfigured the supply chain, delivery channel, and customer experience in order to meet demand. Kasha’s business-to-customer line of business directly sells products to customers in rural and urban locations across East Africa, especially low income communities. The company, which has delivered products to low- and middle-income women, has faced challenges in scaling up its services. Despite Kasha’s rapid growth, the company has faced challenges in scaling up its services during the COVID-19 pandemic.
Our Solution & Impact
With an investment from the U.S. International Development Finance Corporation (DFC), Kasha will expand its eCommerce platform, delivering critical health and personal protective equipment to people across Rwanda and Kenya. This $1 million investment from the DFC is also projected to create over 350 formal jobs, 90 percent of which are expected to be filled by women.
“With the U.S. Government’s significant ongoing investments in the areas of Global Health and with DFC’s focus on supporting businesses proven to drive both commercial returns as well as social impact, we see strong win-win opportunities as Kasha continues to grow and scale across East Africa and beyond.”
Joanna Bichsel Kasha Global Founder & CEO